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Adidas: A Tale Of Sneakers, Bazookas, And The Olympics [Behind The Business]

Gabe Pérez

29 Nov, 2017

Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf.

Rudolf had earlier established Puma, which quickly became the business rival of Adidas and is also headquartered in Herzogenaurach.

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.

This is the story of Adidas in the sixteenth video of the Behind the Business Series.

education fashion sports

Gabe Pérez

I'm Accountant / Old and Bitter, not Obsolete / Sometimes I make stuff in HTML, CSS and spreadsheets in Excel / Netizen since 1996

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